An instant Top 10 UK bestseller

Shortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025

As seen with the Queen

With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform – and he’s only too happy to teach those of us who can’t make the potato pilgrimage to his van the secret of a good spud. We're talking next-level baked potato mastery here.

Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes – it's a lifestyle. It's about embracing the humble spud and unleashing its full flavour potential. Whether you're a seasoned SpudFan or a curious newbie, this book will have you baking up a storm.

Recipes include: Lebanese chicken shawarma, the currywurst jacket, chorizo shakshuka, pizza loaded potato skins, poutine-style cheesy spuds and many more…

Featuring:

• The definitive baked potato cooking method
• Spud trivia (did you know potatoes can grow in space?)
• Spudtastic jokes (so cheesy, they're gouda!)
• SpudFacts (did you know eat 375 million tons of potatoes a year)